Markanın Algılanan Globalliği / Yerelliği Markanın Kredibilitesini ve Algılanan Kaliteyi Etkiler mi Bu Etkide Kredibilitenin Aracılık, Etnosentrizmin Düzenleyici Rolünün İncelenmesi - Does Perceived Brand Globalness and Localness Affect Brand Credibility and Perceived Quality Investigating the role of Brand Credibility as a Mediator and Consumer Ethnocentrism as a Moderator on This Relationship
نویسندگان
چکیده
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ژورنال
عنوان ژورنال: Journal of Business Research - Turk
سال: 2018
ISSN: 1309-0712
DOI: 10.20491/isarder.2018.370